Lunchables
Lunchables Luxe
Challenge: Identify a problem people have. Then, in conjunction with a brand, find a way to solve that problem and advertise the solution.
Problem: We’re in such a rush nowadays, it’s hard to find the time to make a meal. People want something easy and delicious that’s convenient for their lifestyle.
Insight: People are nostalgic for the snacks and brands they had as kids and find solace in them during these hectic times.
The Idea: “Lunchables Luxe” — Lunchables meal-kits with food upgraded to suit adult tastes.
Copywriting: Lindsey Polevoy
Art Direction: Irine Chong
