Battle the Bans
Challenge: Shift Gen Z’s view of Spotify from just music to a platform for Audiobooks, too.
Insight: Spotify, as an audio streaming platform, has the opportunity to provide equal access to literature. Fighting book bans through listening is activism Gen Z can easily get behind.
Awarded Silver in the 2024 Hatch Awards and the Merit Prize in the 2023 Young Ones One Show.
Copywriting: Lindsey Polevoy
Art Direction: Rayne Shulman & Joanna Levy
Case Study Video
Spotify will create a banned book playlist for users to access. For each listen a banned book receives, Spotify will donate 10% of the proceeds to the American Library Association to fight censorship.
