Fromm

Don’t Feel Guilty, You’re Feeding Them Fromm

Challenge: Raise brand awareness for Fromm Family Pet Food among owners who want to provide pets with tasty and nutritious culinary experiences. Create a campaign around the message “We care for your pet, too.”

Insight: We love our pets so much we often feel bad for treating them like… well… animals. You can’t help that they have to get neutered. But you can feed them Fromm.

Idea: “Don’t Feel Guilty, You’re Feeding Them Fromm” — a campaign that shows there’s no better to way to show your love than with Fromm.

Copywriting: Lindsey Polevoy

Art Direction: Ellie McCarron

Packaging Redesign

OOHs

Socials

Activation - Fromm Pampered Pets

Pop-ups at Petco grooming stations where owners can get their pets little massages/spa treatments, try Fromm dishes, and get matching pet/owner robes. Because after all, Fromm indulges our furbabies and makes up for all the times we treat our them like animals.