Only Here.
Challenge: Help Regal Cinemas make theaters culturally relevant again for 18-35 year olds.
Insight: The theater is the only place where strangers can feel everything together, without saying a word.
Copywriting: Lindsey Polevoy
Art Direction: Sofia Nichols Hernandez
OOHs - Digital Billboards
YouTube Pre Roll
Stunt - Emotional Screening Series
Select Regal theaters in big cities will host exclusive screenings of emotionally resonant films, encouraging audiences to feel all their big feelings among strangers. Audience members will be seated randomly to take in the movies among strangers.
Emotional Support Kits: On each seat, there will be a kit with Regal-branded items. Each item will have a small card with witty copy related to embracing your big emotions.
Emotional Punch Cards: Cards on seats to encourage people to find another person who felt a similar emotion to them during the film. They will get a free movie pass for being handed a card.
Emotional Confession Booths: In the lobby, there will be a station set up in reality TV “confessional” style, where audience members can record UGC content based on prompts (i.e., “What part hit you the hardest?).
