Find Your Balance.
Challenge: Young people aren’t riding motorcycles — Harley’s aging with its riders.
Insight: Gen Z is anxious, burnt out, and searching for real peace. When TikTok hacks don’t cut it, the open road just might.
Copywriting: Lindsey Polevoy
Art Direction: Noah DiMaggio, Carly Intraversato
OOHs
Landing Page
Radio/Audio Streaming
Socials
Activation - Harley-Davidson Brake Points
Decompression pop-ups in high traffic areas of cities and college campuses that promote relaxation, complete with a motorcycle themed guided meditation, steam stations, and swag.
